Logo

Brand24 vs Mention

September 15, 2022

Brand24 vs. Mention: Who Wins the Marketing Automation Game?

As social media becomes an integral part of your marketing strategy, keeping track of your brand's online reputation can be challenging. Fortunately, marketing automation software like Brand24 and Mention makes it easier to monitor conversations about your business and stay on top of your online reputation.

In this blog post, we'll compare the features, pricing, and customer support of Brand24 and Mention to help you decide which is the better tool for your marketing needs.

Features

Brand24

Brand24 is an AI-powered tool that allows you to monitor and analyze mentions of your brand on social media, news sites, blogs, and forums. With its sentiment analysis feature, you can detect positive and negative sentiments around your brand, which provides valuable insight into how the public perceives your business.

Brand24 also lets you filter conversations by specific keywords, hashtags, and themes. The tool sends you real-time notifications so that you can respond promptly to customer feedback and engage with your audience.

Mention

Like Brand24, Mention monitors your brand's online reputation across different platforms, including social media, blogs, and forums. It comes with advanced features like sentiment analysis and a custom scoring system that helps you identify your most engaged customers and advocates.

Mention lets you customize your search queries with filters like hashtag, location, and language. It also sends you real-time alerts whenever someone mentions your brand or related keywords online.

Pricing

Brand24

Brand24 has three pricing plans:

  • Personal: $49/month
  • Professional: $99/month
  • Premium: $199/month

Each plan comes with different features and search limits. The Personal plan allows you to monitor up to five keywords, while the Premium plan allows you to monitor up to 100 keywords.

Mention

Mention also has three pricing plans:

  • Solo: $29/month
  • Pro: $99/month
  • Enterprise: Custom pricing

The Solo plan allows you to monitor up to 250 mentions per month, while the Pro plan lets you monitor up to 5,000 mentions per month. The Enterprise plan is customizable for larger businesses with more extensive monitoring needs.

Customer Support

Brand24

Brand24 provides 24/7 email support, a knowledge base with FAQs, video tutorials, and webinars. You can also reach out to their support team via social media, and they typically respond within a few hours.

Mention

Mention offers email and phone support from Monday to Friday, from 9 am to 6 pm EST. They also have a knowledge base with FAQs, tutorials, and an active community forum.

Brand24 vs Mention: The Verdict

Both Brand24 and Mention have impressive features and are user-friendly marketing automation tools. However, if your marketing needs include monitoring real-time activity on multiple social media sites, then Brand24 is the clear winner. On the other hand, Mention is more affordable and provides excellent customer support for smaller businesses.

Ultimately, the best marketing automation software depends on your specific business needs and resources. Take advantage of the free trials both tools offer to try them out and find the best fit for your business.

References

© 2023 Flare Compare